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How the idea came to life

Posted by Vee Lee on

Hi, It’s A here.

I’m just a normal person who’s fascinated by stationery (products like notebooks, pens and paper) and beautiful, clean, simple designs.

As far back as I can remember, there was never a time when I was into women’s clothing. The button-down shirts just have too many “stuff” I couldn’t find purpose for. They’re tight and wraps around my body like I’m out to show my curves and to accentuate my breasts and hips…it’s like “LOOK! I HAVE BREASTS AND HIPS!” But my biggest frustration of all – those two lines in the front of the shirt and the “cleavage” cut. I went on a search for men’s clothes that would fit my body. My search led me to a few websites that cater to tomboyish women. The only problem was that these sites all consisted of T-shirts, which I can find anywhere. I wanted button-down shirts and dress pants. I wanted the clothes from the men’s runway show. I drooled looking at those shirts, vests, and pants. And oh…those shoes, can’t forget those shoes.

Yea…I was out of luck.

On many occasions after I’ve exhausted my efforts at the women’s department, I would “drift” into the men’s and try to make it seem like I was just passing by. If I didn’t spot anything, I would then “drift” into the boy’s department and try my best not to look weird though I was very self-conscious. I survived with “substitutes” by shopping at Target, Goodwill, Urban Outfitters, American Eagle, American Apparel, Old Navy, Gap, JCrew, Banana Republic and Express…Brooks Brother and Abercrombie & Fitch were never really my thing. But I still drooled over the men’s clothes on runways. Life went on and I graduated from college and went to work as an Engineer in Jersey City and New York City.

Working in New York City forced me to examine my wardrobe again. I was working at 14 Street at that time so my wardrobe made me look like a lost tourist who was supposed to go see the Statue of Liberty but ended up in the wrong train because I was too cool to look at my subway map.

Years passed and finally one day, it just clicked. Why don’t Vee and I just start a clothing line for androgynous people? Somewhere out there in the world, there must be people like me who spend days thinking of how they can take their wardrobe and magically turn it into something like high end menswear. 

I’m someone who believes that a little weirdness, and a little “craziness” can cause big changes. And I believe that something as trivial as the clothes you choose to wear can change the way society think about what’s “normal” especially what society thinks about what’s right or wrong. 

- Best of luck in life.


From The Founder


  • What a great sight to see. Love to A and Vee. Good job.

    Karimi on
  • Hello. I am so proud of you girls. Much love.

    Dr. Ly on

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